Extendable trailer designs

Ausfilm Creates ‘The Australian Job’ Thriller Trailer To Defend Australian Film Industry Via Paper Moose

Ausfilm’s new direct campaign repackages the complex world of movie budgeting combined with government incentives in a movie thriller.

In the center of the countryside is “Australian work”Trailer for the film, where a Hollywood producer and an Australian“ fixer ”hatch a plan to assemble the perfect Aussie post-production team.

Australia offers world-class picture, sound and music stations, and during the pandemic it demonstrated that post-production can be done remotely through films such as Mortal combat and Shang-Chi and the Legend of the ten rings.

Ausfilm, the Australian industry association that markets Australian film and television production incentives on behalf of federal and state governments, also promotes global screen makers.

The trailer for the film shows how easy and financially viable it is to complete post-production in Australia remotely, without the world’s film and television executives leaving their homes.

The piece has been delivered to 5,000 senior film and television executives around the world and includes a web-based, custom screen production tax incentive calculator that both simplifies and presents the different incentives.

Jeremy Willmott, Creative Director of Paper Moose, said, “Government incentives and discounts aren’t always the sexiest topic to talk about, but what they represent is super exciting.

“We wanted to show this using the language and tropes of the film industry, and what better than a thrilling trailer to demonstrate Ausfilm’s offering and Australia’s great post-production talent. “

Rachelle Gibson, Director of Marketing and Industry Partnerships at Ausfilm, said: “This campaign aimed to change clients’ perceptions of publishing their projects remotely with the amazingly talented visual effects and publishing studios in Australia. , as well as demystifying the myriad of onscreen incentives available across Australia.

“Absolutely everyone on the Paper Moose team brought their best play, superb creativity, good grace and humor during a lockdown.

“Ausfilm and its members of screen service companies could not be happier with the campaign.”

Australian work was filmed during Delta’s Australia lockdown and features contributions from Ausfilm members for visual effects, color quality, titles, score and sound post-production, all completed remotely.

Client: Ausfilm

Director of Marketing and Industrial Partnerships: Rachelle Gibson

Senior Marketing and Digital Content Specialist: Ashlee Sang

Agency: Paper Moose

Executive Creative Director: Nick Hunter

Creative Director: Jeremy Willmott

Artistic Director: Katie McIntyre

Editor: Pete Saladino

Head of Design: Georgia Shillington

Creators: Divya Abe, Evelyn Tran

Digital manager: Brigham Glaser

Lead Developer: Greg Poole

Developer: Justin Clayden

Digital designer: Jason Fidel

Group Account Director: Liz Stephens

Account manager: Madeleine

Huxley Production: Paper Moose

Production manager: Maren Smith

Lead Producer: Lucy Whirledge

Producer: Jon Buchan

Director and Editor: Steve Anthopoulos

Director of Photography: Jack McAvoy

Production designer: Antony Miller

Aerial Cinematography: Aerial Films Australia & XM2 Pursuit

Color grade: Sandbox Composer: Angela Little

Lighting: Fox lighting

Sound & music post-production: Trackdown Studio & locations:

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