Flatbet trailer extensions

How to make a trailer for your startup pitch – TechCrunch

Around May 2020almost everything has moved online, and investment proposals were among the first to do so.

The whole scene around startup funding changed overnight. For many companies doing their business online, the switch to the Internet has not been a shock. However, the majority of venture capitalists have only used an offline approach.

It’s impossible for founders to “read the coin” when launching online, putting them at a serious disadvantage. Research by Professor Chia-Jung Tsay of the UCL School of Management has revealed that people could reliably predict which entrepreneurs would be funded solely based on founders’ physical cues like body language, facial expressions, and stage presence.

Essentially, this new presentation model presents a new problem for founders: keeping investors’ attention is essential, but it’s also harder than ever. This is where the “trailer” can work in favor of a startup.

If investors can’t understand the teaser without comment, it needs more work.

At Flint Capital, we listen to approximately 1,500 online presentations per year. After hearing 15,000 pitches in 10 years, I have an idea of ​​how to effectively create and leverage teasers that founders may find useful when launching online.

Why is a teaser so important?

This prepares your contact for the big presentation.

Every good pitch starts before the pitch. It’s always best to have a trusted contact, such as another investor or founder of a portfolio company, who can recommend you to investors before you meet them.

In my experience, about 85% of closed deals result from a pitch from a recommended founder. This means that a first introduction should involve the founder giving their contact this teaser to whet the appetite of investors.

You can think of this as an extension of your “elevator pitch”. Since we don’t have the same in-person meeting opportunities, that’s how founders can get investors’ attention.

This gives you a proactive role in the presentation process

In most cases, investors will ask you for an outline of your idea before the first online pitch call. Putting up a trailer ahead of time gives you the chance to shine in your first impression with VCs.

Add things that pique investors’ interest and make them wonder how you can make this idea work. Let them think things like, “That’s an unusual number. I wonder how they came to this conclusion? Be careful, however, not to over-dramatize, as this can be off-putting.

This gives you the commercial advantage of regularly generating interest

Remember the adage in sales: “You have 30 seconds to buy three minutes.”


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