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The Rings of Power trailer was brought back to Mordor and back

Last November, YouTube made the decision to hide dislikes on videos, and before we go any further, can I just say: good call. Maybe there are videos where dislikes are helpful, but in the case of the kinds of videos we’re going to talk about – videos where people have made a good faith effort to put something in the world just to get a stacked dog – dislikes can f**k off. Honestly, I have no idea why YouTube has a dislike button anymore; just have a like button and finish it. At least the only hate people would get would be in the comments.

However, if you want, you can still see how many dislikes a video has. there is a browser extension you can install that reveals them. And according to Forbesthe “like/dislike” ratio on the new trailer for The Lord of the Rings: The Rings of Power is very austere: 56,000 likes and 159,000 dislikes. It’s not great for Amazon, which is investing hundreds of millions of dollars in this series.

the Lord of the Rings fans reuse JRR Tolkien quotes to tear power rings

And speaking of hate in the comments, there’s quite a bit here, although most of it comes in the form of quotes from The Lord of the Rings or author JRR Tolkien repurposed to imply that Amazon is some sort of Sauron-like intruder who hopes to use this beloved series to establish themselves in the streaming space and make a million bucks…this who, you know, a broken clock is right twice a day and all that.

  • “But as the theme progressed, it came to Melkor’s heart to interweave subjects of his own imagination which were not in accord with the theme of Ilúvatar; for in this he sought to increase the power and glory of the role assigned to him. — The SilmarillionJRR Tolkien
  • “I sincerely hope that in the attribution of the actual speeches to the characters, they will be represented as I have presented them: in style and feeling. I should blame myself for the perversion of the characters” – JRR Tolkien
  • “But in the end, it’s only a passage, this shadow. Even darkness must pass. A new day will come. And when the sun shines, it will shine brighter. —Sam Gamegie

While I kind of appreciate the tongue-in-cheek reuse of old quotes and am not in love with Amazon, I’m willing to watch the show before I condemn it. There are things I like about the trailer; I’m not made of stone to the point that I’m not intrigued to see famous Tolkien characters like Celebrimbor and Gil-galad doing their thing, and you box see the money Amazon invested in this thing on screen. Also, I love that singsong song at the end.

So who knows? Maybe power rings will surprise us. We’ll find out when it premieres on Amazon Prime Video on September 2.

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